A Japanese software company is suing Apple Inc in a U.S. court over the trademark for the term “animoji”, alleging the U.S. technology company stole the name to use on a feature of its iPhone X.

Tokyo-based Emonster kk sued Apple on Wednesday in federal court in San Francisco, saying it holds the U.S. trademark on the term animoji and that Apple’s use of the word is a “textbook case” of deliberate infringement.

An Apple spokesman declined to comment.

Apple’s animoji feature allow users to animate the facial expressions of emojis using facial recognition technology. It will be included on the iPhone X which is scheduled for release in November.

Phil Schiller, Apple’s chief marketing officer, touted the animoji feature during the iPhone X launch event on Sept. 12, calling it a “great experience” for communicating with family and friends.

Emonster chief executive Enrique Bonansea launched an animated texting app in 2014 called Animoji and registered a trademark on the product name, according to the lawsuit.

Apple had full knowledge of Emonster’s app because it is available for download on Apple’s App Store, the lawsuit said.

“Apple decided to take the name and pretend to the world that ‘Animoji’ was original to Apple,” Emonster said in the complaint.

Read More Apple gets permit to test self-driving vehicle

 

Emonster said it is seeking unspecified money damages and a court order blocking Apple from using the term while the lawsuit is pending.

Investors see the iPhone X, which will sell for $999, as an opportunity for Apple to refresh a smartphone lineup that had lagged the competition in new features.

The iPhone X has wireless charging, an infrared camera and hardware for facial recognition, which replaces the fingerprint sensor for unlocking the phone.

More news you might be interested in

Apple set to debut smaller iPhone Apple, attempting to get back to the business of introducing new products as it fights with the Justice Department in court, announced a March 21 even...
Apple Apologises, Will Offer Discounts On Replacem... Apple chief executive Tim Cook apologized to customers Thursday for not being clear that the company slows down phones with aging batteries. Cook prom...
Samsung to pay Apple $548m in patent dispute NEW YORK: Samsung fought until the bitter end to avoid paying Apple, but the company now says it will finally hand over the more than $548 million it ...
Apple gets permit to Test Self-Driving car in Cali... Apple Inc.'s secretive self-driving car project is on course for a public debut.  The technology giant on Friday secured a permit for self driving-...
APPLE MUSIC SETS AUGUST 8 AS NEW RELEASE DATE FOR ... CALIFORNIA – Apple Inc’s Apple Music streaming service will release its adaptation of comedian James Corden’s “Carpool Karaoke” to subscribers beginni...

LEAVE A REPLY

Please enter your comment!
Please enter your name here