Pak Suzuki Motor Company (PSMC) has suspended the booking for Suzuki Cultus. The company has directed all 3S Dealerships to stop booking Suzuki Cultus until further notice. The development comes alongside the discontinuation of the second generation Suzuki Swift after more than 12 years.
Suzuki Cultus is one of the most successful 1000cc hatchbacks in the country alongside Suzuki Wagon R and the 660cc Suzuki Alto. However, the company has suspended the booking for Suzuki Cultus and dealerships are citing the global chip shortage as the main culprit behind this decision.
It bears mentioning that Suzuki Cultus makes a big chunk of the company’s profit with over 1,500 units being sold on average every month but the global semiconductor chip shortage has badly impacted the automobile industry as demand has risen more than supply due to the coronavirus pandemic.
The global semiconductor chip shortage is affecting automotive company around the globe and not just in Pakistan. These automakers have lost billions of dollars as they have been unable to keep up production and sales resulting from the global chip shortage.
Furthermore, this is not the first time a local company has suspended booking for its vehicle as Hyundai has previously done the same by halting booking for Tucson while Proton suspended bookings for Saga because of the chip shortage and coronavirus lockdown in Malaysia.
According to some experts, the global chip shortage might last until 2023 and right now there is no official confirmation by Pak Suzuki Motor Company (PSMC) as to when they might resume booking of Suzuki Cultus.
It is pertinent to mention that Pak Suzuki has also announced the discontinuation of the second generation Suzuki Swift. The news is nothing new as the company issued a notification in this regard last year and now the vehicle has reached the end of its life. There are rumors that the company is planning to replace the vehicle with its newer fourth generation model but there is no official confirmation yet.