Business

Ufone Collaborates with PBA for ‘Mera Pakistan Mera Ghar’ Helpline

Pakistani telecom company, Ufone has launched its new state-of-the-art Contact Center for Pakistan Banks’ Association (PBA) for the Mera Pakistan Mera Ghar Helpline Initiative, in order to resolve queries and generate leads for the initiative, which brings affordable housing finance facility for low income groups.

The Contact Center Mera Pakistan Mera Ghar Helpline was inaugurated by Governor, State Bank of Pakistan, Reza Baqir, here in Islamabad, in presence of President and Group CEO, PTCL & Ufone, Hatem Bamatraf, Chairman, Naya Pakistan Housing and Development Authority, Lt. Gen. (Retd.) Anwar Ali Hyder, Chairman Pakistan Banks’ Association (PBA), Muhammad Aurangzeb, and senior management of the member banks and financial institutions of PBA.

Ufone is providing Contact Center services to PBA from two existing Centers by disseminating information on the loan process, eligibility criteria etc., besides offering 24/7 query and complaint resolution services to prospective customers.

Sharing his thoughts at the ceremony, President and Group CEO, PTCL & Ufone, Hatem Bamatraf, said: “We are glad to be a part of this historic initiative for the people of Pakistan. Ufone’s on boarding as the official contact service provider is a testament to the company’s extraordinary track record as a dependable services provider for Pakistan’s business sector. We constantly innovate and modernize our products and services ecosystem to deliver remarkable user experience to our individual and corporate customers. The latest state-of-the-art Contact Center facility will further enhance our capacity to respond to queries and complaints to bring a hassle-free banking experience to the low-cost housing beneficiaries.” The Contact Center will provide an additional channel for Ufone to resolve queries and generate leads for the housing finance project and promote its nationwide uptake.  The facilities are easily scalable to manage additional facilitation as the need arises. The facilities feature robust centralized Complaints Management and Leads Management Systems to help the member banks track every step of customer journey, besides expediting the processing of the loans. Ufone Contact Centers are strategically located for effective management of traffic for calls from across Pakistan.

Read more about Mera Pakistan Mera Ghar [CLICK HERE].

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Farhan Abro

Hello! My name is Farhan Abro, and I'm based here in Islamabad. My journey in Pakistan's digital media really kicked off when I founded INCPak back in 2012. We built it from the ground up, driven by an entrepreneurial spirit, to be a trusted voice for independent journalism. But while media is a big part of who I am, I'm also shaped by a fascinating mix of other passions. I'm deeply into automotive, which gives me a technical edge, but I also find my artistic expression through landscape photography and music. And I'm always diving into the exciting world of Artificial Intelligence. Bringing all these different worlds together the technical, the creative, the journalistic, and the entrepreneurial—it really colors how I see things and approach every project. It gives me a distinct perspective that I try to bring to everything I share

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