Netflix has recently announced that it will launch its ad-supported subscription plan soon, but the company’s executives have confirmed that it won’t be offering the complete streaming content that is available on the platform.
“The vast majority of what people watch on Netflix we can include in the ad-supported tier.” Ted Sarandos, Chief Executive Officer (CEO) of Netflix said, adding that some things won’t be included but the streamer is in conversation with the studios regarding the matter.
“If we launched the product today, the members of the ad tier will have a great experience.” Sarandos said. “And we will clear some additional content, but certainly not all of it but don’t think it’s a material holdback to the business.” he added.
It is pertinent to mention that Netflix has announced that it has selected Microsoft as its technology and sales partner for the ad-supported subscription plan, which the streaming giant hopes will help to counter its subscriber loss.
Furthermore, Netflix is working on ways to counter password sharing, which it considers the biggest hurdle towards it growth and the company has announced to launch a “Add a Home” feature that will charge additional fee to users if they want to share their account outside of the household.
Read more: Netflix to Launch ‘Add a Home’ Feature to Charge Password Sharing Fee.
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