Netflix is reportedly looking to introduce an ads to the streaming platform alongside its crackdown on password sharing before the end of 2022. The development comes after the streaming giant reported massive loss in its subscribers last month.
Netflix CEO Reed Hastings said in April that the company was open to adding ad-based tiers to their existing plans over the next year or two, which shocked the media and advertising industry. It bears mentioning that Hastings has refused to put ads on Netflix for years.
According to The New York Times, Netflix is planning to introduce the ad-based tiers to the streaming service at some point in the last three months of 2022 alongside a crackdown on password sharing as the company has been talking about pushing people who share their account logins to pay more on top of their monthly subscription fee.
It is pertinent to mention that Netflix has reported a loss of 200,000 subscribers at the end of Q1 2022 with 221.64 million subscribers, down from 224.84 million in Q4 2021. In response, Netflix has testing a new feature that will charge users if they want to share their passwords with anyone outside of their households.
The company has rolled out a pilot program for this feature in Costa Rica, Peru, Chile, where members on its standard and premium plans will be able to add two additional members (sub-accounts) to the account for a little extra cost. Netflix also introduced profile transfers in those regions, letting those who were mooching take their watchlist, viewing history, and personalized recommendations to a new account or profile.