Noor Xarmina has been declared Miss Universe Pakistan 2024. This prestigious title sets her on a path to represent Pakistan at the 73rd Miss Universe pageant in November.
The announcement came via a video on the official Miss Universe YouTube channel this past Saturday.
Noor Xarmina, a 29-year-old venture capitalist turned actor, brings a unique blend of biology and business education to her new role. Originally from Islamabad, she recently returned to Pakistan, bringing with her a vision of positive change.
In her announcement video, Xarmina expressed her commitment to making a difference in Pakistan. “I want to be an agent for positive change in two respects. The first is for our country. Pakistan is scarcely represented internationally across so many industries, and I want to enhance our representation on an international stage,” she said.
She continued, “In the second respect, I want to have change for women in our country. Pakistan needs strong female leaders who can mobilize its women and empower them to create positive change in society.”
When asked about the country’s support for Xarmina’s participation in international beauty pageants, Pakistani Information Minister Ataullah Tarar commented, “If Xarmina has played a role in projecting Pakistan’s soft image, then a discussion can be held on this.” He added, “I do not know about that woman, what background she has and what professional achievements she has before this, they can be looked into. If she has played her role for Pakistan’s image, Pakistan’s soft image, and Pakistan’s development, then discussion can be held on this.”
Last year, Erica Rabin became the first Pakistani woman to be crowned Miss Universe Pakistan. This marked a historic moment as no woman from Muslim-majority Pakistan had ever participated in the Miss Universe pageant before.
Miss Universe Pakistan is a national beauty pageant franchise organized by the Yugen Group of Dubai.
The franchise aims to select a representative from Pakistan for the Miss Universe pageant, showcasing the talent and potential of Pakistani women on an international stage.
