Facebook and Instagram are notifying iOS 14 users about the information being collected from their phones which helps keep their services free of charge.
Apple now require app developers to notify iOS 14 users about the data being collected from smartphones, a move which has been openly criticized by the social media giant Facebook.
“This version of iOS requires us to ask for permission to track some data from the devices to improve your ads. Learn how we limit the use of this information if you don’t turn on this device setting.” reads the notice which pops on for iOS users on Facebook and Instagram.
Furthermore, the notice claims that information about user activity from apps and websites is used for the following purposes:
- show you ads that are more personalized
- help keep Facebook and Instagram
- support businesses that rely on ads to reach their customers
This new requirement allows iOS 14 users to decide whether their Identifier for Advertisers (IDAF) is shared and collected across apps.
However, the app developers can still collect other information a user provides for targeted advertising without the user consent but this information cannot be shared with a third-party company for ad-tracking.
Facebook has been actively criticizing this move by Apple at updating its iOS 14 privacy policy and argues that these changes could hurt small businesses relying on Facebook ads to reach customers.
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