Facebook has launched Reels, the company’s version of TikTok-like short video format, globally with several more features, including new editing options. The Facebook Reels feature will now be available to everyone on the Facebook App for iOS and Android in more than 150 countries.
The company has added new editing features to the Facebook version of Reels and it is also expanding advertising options. These features are already available on Facebook Reels in the US and elsewhere and Meta’s Instagram Reels in the US and more than 50 countries.
Facebook has added two new ad formats for Reels, including banner ads that “appear as a semi transparent overlay at the bottom of a Facebook Reel” and static sticker ads “that can be placed by a creator anywhere within their Reel.” Furthermore, the company is giving creators in “nearly all countries where stream-in ads are available” access to its automatic ad-placement program.
Moreover, the creators will also have access to the rolling out paid Stars feature, which allows fans to directly donate to creators on the platform. Meta has also stated that in the coming weeks, users will be able to share Facebook Reels in more places on the platform, including Stories and Watch Tab.
It is pertinent to mention that Meta launched Reels on Instagram in 2020 and Facebook in 2021 as its answer to competitor TikTok, which has dominated the short-video category on the internet. However, Meta was faced with a lot of criticism for copying the feature.
“Reels is already our fastest growing content format by far, and today we’re making it available to everyone on Facebook globally.” said Mark Zuckerberg in a Facebook post on Tuesday. “We want Reels to be the best place for creators to connect with their community and make a living, so we’re launching new monetization tools too. More details in the comments.”