• About
  • Team
  • Advertise
  • Terms
  • Privacy Policy
  • Contact
INCPak
  • World
  • National
    • Islamabad
    • Azad Kashmir
    • Balochistan
    • Khyber Pakhtunkhwa
    • Gilgit Baltistan
    • Sindh
    • Punjab
    • FATA
  • Automotive
  • Tech
    • Tech News
    • Custom Roms
    • Tips & Tricks
    • INCPak Roms
    • Reviews
    • Phone Reviews
    • Stock ROMs
    • What’s new?
    • Computer Stuff
  • Business
  • Education
  • Entertainment
  • Information
  • Fashion
  • More
    • Fun Time
      • Kids Corner
      • Poems
      • Stories
    • Health
    • Editorial
    • Travel
    • Beauty
    • Food
    • Music
    • Movies
    • Sports
    • Documentaries
    • Personalities
    • History
    • Economy
    • Emergency Numbers
No Result
View All Result
  • World
  • National
    • Islamabad
    • Azad Kashmir
    • Balochistan
    • Khyber Pakhtunkhwa
    • Gilgit Baltistan
    • Sindh
    • Punjab
    • FATA
  • Automotive
  • Tech
    • Tech News
    • Custom Roms
    • Tips & Tricks
    • INCPak Roms
    • Reviews
    • Phone Reviews
    • Stock ROMs
    • What’s new?
    • Computer Stuff
  • Business
  • Education
  • Entertainment
  • Information
  • Fashion
  • More
    • Fun Time
      • Kids Corner
      • Poems
      • Stories
    • Health
    • Editorial
    • Travel
    • Beauty
    • Food
    • Music
    • Movies
    • Sports
    • Documentaries
    • Personalities
    • History
    • Economy
    • Emergency Numbers
No Result
View All Result
INCPak
No Result
View All Result

Facebook to Share Ad Revenue With Video Creators

by FIA
Jul 4, 2015
in Featured, Technology
0

Facebook said it would begin sharing ad revenue with video creators, a move designed to attract more polished content and more ads, the Wall Street Journal reported.

If successful, the effort will make Facebook a more serious threat to Google Inc.’s and Youtube in online videos.

Facebook users watch videos four billion times a day across the social network. Now, Facebook is getting serious about making money from that vast audience.

Until now, Facebook has slotted video ads into users’ news feeds. The new feature, called Suggested Videos, will include ads between professionally produced content from major media companies, much like TV advertisements.

The revenue-sharing model Facebook unveiled Wednesday is similar to YouTube’s, in that Facebook will keep 45% of the revenue. Unlike YouTube, however, video producers on Facebook will have to split their share more ways, potentially leaving them with a smaller cut.

“Facebook could now be very serious competition for YouTube,” said Jan Rezab, chief executive and co-founder of Socialbakers, a social-media analytics company. “If I were Google, I would watch out.”

YouTube declined to comment.

Under the new program, mobile users who view a video in their news feed will then be directed to videos that Facebook thinks they might be interested in. Video ads will be interspersed among these videos, much like TV commercials. Initial media partners include the National Basketball Association, Hearst Corp., Fox Sports, Funny or Die and Tastemade.

“There are use cases when someone wants to go into a video consumption experience,” said Dan Rose, Facebook vice president of partnerships. “Scrolling through your news feed is not the most efficient way of doing that.”

The initiative is aimed at smartphones, source of 75% of video views on Facebook, the company says. RBC Capital Markets analyst Mark Mahaney said YouTube shows a similar number of videos, but only about 50% of its video views come from phones.

Tags: Business InsiderCost per impressionEuropeFacebookGoogleIphoneJoin the ConversationOnline advertisingThe Wall Street JournalYoutube
ShareTweetSend

Related Posts

Twitter 2FA, Twitter Two Factor Authentication
Technology

Twitter To Turn Off SMS 2FA For Unpaid Users After March 20

Mar 20, 2023
WhatsApp Self Destruct Groups, WhatsApp Expiring Groups
Technology

WhatsApp to Add Self-Destruct to Groups

Mar 9, 2023
Yellow Color iPhone 14, Yellow iPhone 14, New iPhone 14 Cases
Technology

Apple Introduces Yellow iPhone 14 and iPhone 14 Plus

Mar 8, 2023
Bigo Live, Immoral Apps, StreamKar, PTA, SBP
Technology

SBP Wants PTA to Block Bigo Live & Other ‘Immoral Apps’

Mar 4, 2023
Samsung Galaxy S23 Price in Pakistan, Samsung Galaxy S23 Ultra Price in Pakistan, Galaxy S23 Price in Pakistan, Galaxy S23 Ultra Price in Pakistan, Samsung S23 Price in Pakistan, Samsung S23 Ultra Price in Pakistan
Technology

Samsung Galaxy S23 and S23 Ultra Price in Pakistan Revealed

Feb 28, 2023
Nokia Logo
Technology

Nokia Changes Logo As Part of Company’s Rebranding

Feb 27, 2023
PTA Approval Installment Plan, PTA Approved Installment Plan
Technology

Get Your Phone’s PTA Approval on Installment Plan via Alfa Mall

Feb 25, 2023
Facebook Paid Verification, Instagram Paid Verification, Facebook Blue Tick, Instagram Blue Tick, Facebook Verification, Instagram Verification
Technology

Facebook and Instagram Get Paid Verification Like Twitter

Feb 19, 2023
Load More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Latest News

  • Earthquake In Lahore, Islamabad, Rawalpindi
  • Weather Update: PMD Predicts Rain Across Pakistan This Week
  • Ramadan 2023 in Saudi Arabia, UAE to Begin on March 23
  • Ramadan Relief Package for Citizen of Islamabad
  • Carrefour and AlKhidmat Foundation Partner to Help The Needy
  • United Motorcycles and Scooty Installment Plan For MCB Customers
  • Sindh Announces School Timings for Ramadan 2023
  • PIA Offers 10% Discount on Airfares on 23 March 2023
  • Imam of Mosque Abdul Qayyum Sufi Killed in Karachi
  • SBP Announces Bank Holiday on 24 March 2023 For Zakat Deduction

INCPak Official logo

INCPak Official Logo
Independent News Coverage Pakistan (INCPAK) delivers the latest updated news on Current Affairs, Business, Sports, Entertainment, and Technology in Pakistan

Trending

  • Petrol Prices in Pakistan
  • USD to PKR Rates
  • MTMIS – Online Vehicle Verification
  • Ehsaas Program
  • Punjab Rozgar Scheme
  • Naya Pakistan Housing Program
  • Mera Pakistan Mera Ghar Loan
  • About
  • Team
  • Advertise
  • Terms
  • Privacy Policy
  • Contact

© 2023 Independent News Coverage Pakistan - Site is Powered by INCPak Team INCPak Team.

No Result
View All Result
  • World
  • National
    • Islamabad
    • Azad Kashmir
    • Balochistan
    • Khyber Pakhtunkhwa
    • Gilgit Baltistan
    • Sindh
    • Punjab
    • FATA
  • Automotive
  • Tech
    • Tech News
    • Custom Roms
    • Tips & Tricks
    • INCPak Roms
    • Reviews
    • Phone Reviews
    • Stock ROMs
    • What’s new?
    • Computer Stuff
  • Business
  • Education
  • Entertainment
  • Information
  • Fashion
  • More
    • Fun Time
      • Kids Corner
      • Poems
      • Stories
    • Health
    • Editorial
    • Travel
    • Beauty
    • Food
    • Music
    • Movies
    • Sports
    • Documentaries
    • Personalities
    • History
    • Economy
    • Emergency Numbers

© 2023 Independent News Coverage Pakistan - Site is Powered by INCPak Team INCPak Team.