• About
  • Team
  • Advertise
  • Terms
  • Privacy Policy
  • Contact
Wednesday, June 29, 2022
INCPak
  • World
  • National
    • Islamabad
    • Azad Kashmir
    • Balochistan
    • Khyber Pakhtunkhwa
    • Gilgit Baltistan
    • Sindh
    • Punjab
    • FATA
  • Automotive
  • Tech
    • Tech News
    • Custom Roms
    • Tips & Tricks
    • INCPak Roms
    • Reviews
    • Phone Reviews
    • Stock ROMs
    • What’s new?
    • Computer Stuff
  • Business
  • Education
  • Entertainment
  • Fun Time
    • Kids Corner
    • Poems
    • Stories
  • More
    • Health
    • Editorial
    • Information
    • Travel
    • Beauty
    • Food
    • Music
    • Movies
    • Sports
    • Documentaries
    • Personalities
    • History
    • Economy
    • Emergency Numbers
No Result
View All Result
  • World
  • National
    • Islamabad
    • Azad Kashmir
    • Balochistan
    • Khyber Pakhtunkhwa
    • Gilgit Baltistan
    • Sindh
    • Punjab
    • FATA
  • Automotive
  • Tech
    • Tech News
    • Custom Roms
    • Tips & Tricks
    • INCPak Roms
    • Reviews
    • Phone Reviews
    • Stock ROMs
    • What’s new?
    • Computer Stuff
  • Business
  • Education
  • Entertainment
  • Fun Time
    • Kids Corner
    • Poems
    • Stories
  • More
    • Health
    • Editorial
    • Information
    • Travel
    • Beauty
    • Food
    • Music
    • Movies
    • Sports
    • Documentaries
    • Personalities
    • History
    • Economy
    • Emergency Numbers
No Result
View All Result
INCPak
No Result
View All Result

Google unveils Moto X

by FIA
Aug 2, 2013
in Featured, Technology, World
0


Google and Motorola on Thursday unveiled a new smartphone that consumers can personalize with a choice of colors and materials, hoping to stand out in a crowded market and justify the $12.5 billion that Google Inc paid for the ailing handset maker.

The highly anticipated “Moto X” marks the cellphone maker’s first flagship device since Google bought the company in 2012, and is its latest attempt to break into a smartphone market dominated by Apple Inc and Samsung Electronics.

The phone’s customization options are a novel touch which may appeal to fashionistas, analysts said. But some analysts questioned whether the Moto X offers the kind of technological breakthroughs that will vault Motorola back into the top rungs of the mobile rankings.

“We would have expected magic from somebody like Google, and this is not magic,” Roger Entner, an analyst with Recon Analytics, said.

“Motorola could have done this without Google equally well. Or for that matter, another hardware manufacturer not owned by Google could have made this phone,” he said, citing the phone’s average hardware specifications.

The Moto X will go on sale in the United States at the end of August or the beginning of September for a suggested retail price of $199.99 to customers who sign a two-year contract at five of the biggest U.S. mobile network operators.

Google faces a steep climb in its effort to revive Motorola, which once claimed the No. 2 spot in the global phone market but according to research firm Strategy Analytics now commands a mere 2 percent market share. Shut out of the Apple-Samsung battle, Motorola competes with other smaller players such as HTC, Nokia and BlackBerry.

Motorola is betting that it can win over consumers by offering a huge palette of colors to personalize their phones, as well as unusual phone materials such as wood.

“They’re not playing the ‘mine is bigger than yours game,'” Avi Greengart, an analyst with Current Analysis, said. “Their approach is that this is what consumers actually need.

“I have no doubt there are people who want to customize their phones. The question is how many of them,” Greengart added.

AT&T Inc, the No. 2 U.S. mobile service provider, will have exclusive rights to let its customers customize the phone from a selection of 18 colors for the back, two for the front and seven accent colors for an undisclosed time period.

While AT&T will allow customers to customize their phones, rivals Verizon Wireless , Sprint Corp, T-Mobile US and U.S. Cellular will only be able to offer black-and-white versions of the device.

In order to promise delivery of customized phones within four days, Motorola had contract manufacturing partner Flextronics International Ltd build a factory in the United States.

Another phone launch
The Moto X launch comes as speculation grows that Apple will unveil a less expensive version of its iPhone later this year. There are also rumors that Amazon.com is developing a low-cost smartphone, to follow up on the success the e-commerce company has had with its Kindle tablets.

Colin Gillis, an analyst with BGC Partners, said the Moto X’s is too expensive given the market’s shift to lower-priced phones. Motorola is “chasing after the high end right when the high end is dead,” he said.

The phone’s price and its lackluster features will hamper Motorola’s efforts to return to profitability, said Gillis.

“Motorola has been in the money-losing club and clearly they want to stay there,” he said.

Since it bought Motorola, Google has promised that it would rationalize the company’s phone range, which included as many as 45 phones in 2011. Along with the Moto X and three Motorola Droid phones, Motorola will likely have just one more phone launch this year, said Rick Osterloh, Motorola’s vice president.

A Motorola spokesman told Reuters that the next phone would be less expensive than the Moto X.

Analysts also noted that the Moto X does not include the newest version of Android, the mobile operating system software that Google gives away for free and which is featured on three out of every four smartphones sold worldwide.

Google must walk a fine line in its ownership of Motorola, to make sure that other phone vendors that use its Android software – including Samsung – do not feel that Motorola receives preferential treatment.

Motorola, which Google runs as a separate company, does not get early access to new versions of Android, a spokesman said, noting that the newer 4.3 version of Android was only made available last week.

Google primarily makes money off of Android from online advertising when consumers access its services on Android-powered devices.

Rick Osterloh, Motorola’s vice president for product management, said consumers have shown that they are interested in putting their personal stamp on a phone, seen in the popularity of phone cases featuring various colors and sparkly surfaces.

Motorola is still working out which wood to use, he said. Aside from cosmetic concerns, the decision will have technology ramifications because different woods “respond differently” to radio signals.

In addition to industrial design changes such as a curved back and the choice of colors, the phone’s key features found in its camera and a voice-activated user interface are the same as what Motorola introduced in its line-up of new Droid devices last week.

Motorola said that Moto X would become available in Canada and Latin America as well as the United States around the same time.

Motorola said it has yet to establish a price for customers who want to pay the full retail price without signing a contract.

Shares of Google closed up 1.9 percent at $904.22 on Nasdaq on Thursday.

© Thomson Reuters 2013


Enhanced by Zemanta
Tags: DROIDGoogleIphoneMoto XMotorolaPhoneSmart AndroidStrategy AnalyticsTech TalksTechnologyUnited StatesVoice Activated
ShareTweetSend

Related Posts

Mobile Phone Imports
Technology

Govt Plans to Lift Ban on Mobile Phone Imports

Jun 27, 2022
Instagram Age Verification, Instagram Age, Instagram Verify Age
Technology

Instagram Using New Methods For Age Verification

Jun 25, 2022
PTA Taxes, PTA Tax, Non-PTA, PTA Non Approved
Technology

PTA Unblocks Non-Approved Phones to Encourage Users to Pay Taxes

Jun 22, 2022
Earthquake Afghanistan, Earthquake, Earthquake Pakistan
World

Powerful Earthquake Kills 1,000 in Afghanistan

Jun 22, 2022
Local Mobile Phone Assembly
Technology

Local Mobile Phone Assembly May Shut Down

Jun 22, 2022
PTA Denies Implementation of Centralized DNS Control For Pakistan
Technology

PTA Denies Implementation of Centralized DNS Control For Pakistan

Jun 21, 2022
Websites Go Down Due to Cloudflare Outage
Technology

Websites Go Down Due to Cloudflare Outage

Jun 21, 2022
Vivo X80 User Review
Technology

Vivo X80 User Review

Jun 20, 2022
Best LED TV in Pakistan, Top LED TV in Pakistan, Top LED TV, Best LED TV, Best Android TV, Top Android TV, Best Android TV in Pakistan, Top Android TV in Pakistan, Best Smart TV in Pakistan, Top Smart TV in Pakistan, Best Smart TV, Top Smart TV
Technology

Top 10 Best LED TV Brands in Pakistan in 2022

Jun 19, 2022
Load More
Next Post

Sony Xperia ZR Phone & Gaming review !

samsung

Apple is turning to biggest rival Samsung for help

HTC Amaze 4G Samsung S2 alternate phone

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

INCPak Discover YouTube Channel

INCPAK Discover

Latest

  • Petrol Prices in Pakistan Expected to Increase From July
  • Pakistan’s Current Account Deficit Rises to $1.4 Billion in May
  • SBP Launches Data Acquisition Portal to Report SME Financing Data
  • Punjab Rozgar Scheme 2022 – Apply Online [Complete Guide in Urdu]
  • Weather Update: Monsoon Rains Expected From June 30
  • USD to PKR – Dollar Rate in Pakistan – 28 June 2022
  • Gold Rate in Pakistan Today – 28 June 2022
  • Peoples Bus Service Karachi Routes & Fare
  • Pak Suzuki Is Not Relaunching Suzuki Mehran in Pakistan

Follow us on Twitter

INCPAK Twitter

Follow us on Instagram

Qries

USD to PKR Rates

Qries

INCPak Official logo

INCPak Official Logo

Trending

  • Petrol Prices in Pakistan
  • USD to PKR Rates
  • MTMIS – Online Vehicle Verification
  • Ehsaas Program
  • Punjab Rozgar Scheme
  • Naya Pakistan Housing Program
  • Mera Pakistan Mera Ghar Loan

Site Links

  • About
  • Team
  • Advertise
  • Terms
  • Privacy Policy
  • Contact
  • About
  • Team
  • Advertise
  • Terms
  • Privacy Policy
  • Contact

All rights reserved © 2022 INCPak - Independent News Coverage Pakistan - (Digital News Portal)

No Result
View All Result
  • World
  • National
    • Islamabad
    • Azad Kashmir
    • Balochistan
    • Khyber Pakhtunkhwa
    • Gilgit Baltistan
    • Sindh
    • Punjab
    • FATA
  • Automotive
  • Tech
    • Tech News
    • Custom Roms
    • Tips & Tricks
    • INCPak Roms
    • Reviews
    • Phone Reviews
    • Stock ROMs
    • What’s new?
    • Computer Stuff
  • Business
  • Education
  • Entertainment
  • Fun Time
    • Kids Corner
    • Poems
    • Stories
  • More
    • Health
    • Editorial
    • Information
    • Travel
    • Beauty
    • Food
    • Music
    • Movies
    • Sports
    • Documentaries
    • Personalities
    • History
    • Economy
    • Emergency Numbers

All rights reserved © 2022 INCPak - Independent News Coverage Pakistan - (Digital News Portal)