Instagram is changing its ranking algorithm to start highlighting original content. The announcement was made by Adam Mosseri, the company head, who said that the modifications are in place because creators are “incredibly important to Instagram’s future.”
The company has rolled out other features, including a wider rollout of Product Tags and modification of Enhanced Tags where the bio category will show up when users are tagged in a picture/video. Furthermore, Instagram has recently added an option for some users to create and donate to fundraisers through reels.
📣 New Features 📣— Adam Mosseri (@mosseri) April 20, 2022
We’ve added new ways to tag and improved ranking:
– Product Tags
– Enhanced Tags
– Ranking for originality
Creators are so important to the future of Instagram, and we want to make sure that they are successful and get all the credit they deserve. pic.twitter.com/PP7Qa10oJr
Talking about the change in its ranking system, Mosseri said that it is specifically focused on the idea of originality. “If you create something from scratch, you should get more credit than if you are resharing something that you found from someone else.” he said during the announcement. “We’re going to do more to try and value original content more, particularly compared to reposted content.” he added.
Moreover, the Product Tags feature has been available on Instagram for some time now to select users. However, Instagram is rolling out the feature for every user now, which will provide them the option to tag a product and drive traffic to the business or creator of the particular product. Mosseri did not specify if the users stand to earn a commission via the Product Tags feature.
The Enhanced Tags feature modifies how normal tags show up on a post. If the users have designated a category for themselves on their Instagram bio, the category will show up along with the name in the tags.
Furthermore, Instagram has enabled the option for some users to create and donate to fundraisers through Reels. The feature will be available in more than 30 countries, and users can donate to more than 1.5 million non-profits available to them.
What do you think about Instagram changing its ranking system to favor original content? Let us know in the comments section below.
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