Netflix has announced that password sharing in the United Arab Emirates (UAE) will soon come to an end and users will no longer be allowed to share their login credentials with anyone outside of the homes.
According to the details, Netflix will bring an end to password sharing in the UAE from July 20, which means anyone living in the UAE will not be allowed to share their login credentials with anyone outside of their household.
The move is part of the streaming giant’s initiative to bring an end to this practice, which has been eating up the company’s revenue. As of now, Netflix has already implemented the new policy in several countries around the world, including United States (US), United Kingdom (UK), France, Germany, Australia, Singapore, Mexico, and Brazil.
However, Netflix has introduce a new feature that allows users to transfer their profile to a new account so that no data is lost. It is especially helpful if a user is getting a new account due to the company’s new password sharing policy.
Furthermore, the streaming giant has also introduced another feature that allows users to add an additional member from outside their household for an extra monthly fee. Incidentally, this comes from a company that in its early days tweeted, “Love is sharing a password,” but has now taken back those words to increase their revenue.
According to some reports, the new policy seems to be working in the company’s favor as subscriptions are up by almost 6 million users.