Pepsi Branded Mobile Phones and Accessories Coming Soon

PepsiCo Inc said on Monday it is working with a licensing partner to market a line of mobile rings and accessories in China in the next few months.

The food and beverage company however has no designs to get in to the mobile phone manufacturing business, a PepsiCo spokeswoman said by e-mail.

“Available in China only, this work is similar to recent globally licensed Pepsi products which include apparel and accessories,” the spokeswoman said.

The spokeswoman did not name the licensing partner or give any further details about the phone.

Expertise net site Mobipicker was the first to document, on October 11, that PepsiCo would release a smartphone, called Pepsi P1, with “decent but not high-end specs” on October twenty.

PepsiCo already has plenty of licensees across numerous categories. Last year, it tied up with companies such as Danish luxury stereo and TV maker Bang & Olufsen and Spanish shoemaker Del Toro for a range of products for its footy campaign.

PepsiCo’s shares were down 0.5 percent at $99 in late afternoon trading on Monday, while the broader market was flat.

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