Snapchat is working on introducing a mid-roll ads that appear in the Stories of a small group of US creators as way for them to earn money with their content.
According to The Verge, the feature will rolled out on a wider scale in the coming months. Snapchat will share revenue from the ads placed in Stories with their creators based on a formula that takes into account metrics like posting frequency and engagement.
It is pertinent to mention the feature is only available to Snap Stars, who are creators or public figures with large followings that have been verified on Snapchat and have a gold star.
In recent years, Snapchat has added various ways for creators to monetize their content on the app. The social media platform already shows ads in between friends’ Stories and on the Discover section, but this is the first time creators will get a cut of the revenue from ads on Stories.
The news comes just days after Snapchat signaled that users were moving towards Spotlight, which is the company’s TikTok equivalent, over Stories. In an effort to entice users to create more vertical content for Spotlight, the company said it would pay out $1 million per day through the end of 2020. Now, Snapchat says it pays millions of dollars per month to content creators making top Spotlight videos.