Google might be planning to make 4K video streaming an exclusive feature for YouTube Premium and force people to buy the subscription in order to enjoy high quality content.
The company has been trying hard to get customers to subscribe to their YouTube Premium by showing multiple banners and increasing the number of ads content creators can use in their videos.
According to some reports, the YouTube app on iPhone has started showing 2160p (4K) option marked as a ‘Premium’ feature with the added option to tap and upgrade.
Some Redditor u/Ihatesmokealarms also posted a screenshot from the app that shows the 4K video option being shown as an exclusive feature for YouTube Premium. However, the option isn’t visible to everyone yet and it may be under testing in specific regions at the moment.
Google has not confirmed any intentions to make 4K video streaming an exclusive feature for YouTube Premium and it is also not confirmed if the company just wants to make the change on smartphones or the website as well.
However, we may need to wait for an official announcement by the company to see if they’re actually taking these steps and making 4K videos an exclusive option for YouTube Premium.
It is also unclear how the company plans to make the 4K video option an exclusive for YouTube Premium since the service isn’t available everywhere.