YouTube is reportedly gearing up to enter the podcast segment and take on industry giants like Apple and Spotify. According to a report by PodNews, YouTube is supposedly planning to add a dedicated “Podcasts” homepage at youtube.com/podcasts for improved search and discovery.
The report basically outlines an 84-page document that was allegedly leaked on the internet and carries the roadmap laid out by the company. The document is intended for the use of podcast publishers and claims that YouTube is making plans to expand into the podcasts market.
The online video sharing platform is said to be developing easy and simple ways for the podcasts to be uploaded on its platform. Meanwhile, the company is also bringing audio ads sold by both Google and other partners for its audience listening to music, podcasts, and other audio content.
YouTube is also said to be updating its analytics by integrating new data metrics designed for audio creators. This step is intended to seamlessly integrate its data with the industry-standard podcast measurement platforms like Nielsen, Podtrac, and Chartable.