YouTube is working on a new program that will allow creators to monetize their longform videos with licensed music and avoid getting a copyright strike, which causes many YouTubers to lose their money after working endless hours on the video.
During its Made on YouTube event, the company announced Creator Music that will allow content creators to use popular music for their longform videos without getting a copyright strike.
According to the details, creators will have a few options, including the ability to license tracks directly and keep all the revenue from their videos (besides the 45 percent cut YouTube takes) or share revenue with license holders, which is around 27.5 percent.
It has been a challenge for YouTube creators to use popular music in their longform videos without getting a copyright strike from the owner, which has forced them to use royalty-free music in order to keep their videos from getting demonitzed.
YouTube has been really strict with copyright claims and even using a small portion of a track from a major artist without permission usually resulted in the video being demonetized or a portion of it getting muted. However, Creator Music is now in beta and being tested in the United States with planned expansion to other countries next year.
According to Billboard, YouTube has struck deals with more than 50 labels, publishers, and distributors so far and several hundred thousand songs will be available for licensing through Creator Music.