The Sharjah government presented a new brand and campaign called ‘Your Sharjah’ on Sunday, revealing the emirate’s unprecedented development during the past 52 years. The brand logo, which has windows incorporated into its design, represents multiple opportunities to visit the emirate’s tourist sites and experience its energetic activities.
The executive chairman of the Department of Government Relations in Sharjah, Sheikh Fahim Bin Sultan Bin Khalid Al Qasimi, noted that rapid development has ensued since the leadership of Sheikh Dr Sultan Bin Muhammad Al Qasimi and also highlighted on a need for a modern brand which should reflect the essence of emirate.
The development of the campaign was undertaken by a dedicated multi- departmental team from several Sharjah government entities. Sheikh Fahim emphasized the difficulties of developing a brand with such a magnificent past and yet he highlighted the team’s desire to demonstrate Sharjah as an attractive tourism destination, an economic hub for regional and international trade activity, and that which is replete with rich culture and heritage.
When asked about the continuity of the popular tagline, ‘Smile, you’re in Sharjah,’ Sheikh Fahim responded affirmatively, suggesting a potential addition: ‘Smile, you are in Sharjah’. This would represent the various appeal of the emirate by catering for everyone from lovers of beaches to those interested in heritage, archaeology and education.