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Bank Alfalah Joins PM’s Ehsaas Rashan Distribution Program

ISLAMABAD: Bank Alfalah has become a donor with the Ehsaas Rashan Portal by working with the Government of Pakistan’s Poverty Alleviation and Social Safety (PASS) Division to help and support affected communities across Pakistan from the coronavirus pandemic.

Ehsaas Rashan
Bank Alfalah Joins PM’s Ehsaas Rashan Distribution Program.

Under the initiative, Bank Alfalah will be donating PKR 10 million for the provision of much-needed food supplies in areas of Pakistan which have been most affected by the pandemic. This collaboration follows the Bank’s efforts to support communities in Gilgit-Baltistan, Azad Jammu & Kashmir, and Khyber Pakhtunkhwa under the Ehsaas Emergency Cash Disbursement Programme 2020. Bank Alfalah is an exclusive partner of the Cash Disbursement initiative, and has effected payment of over PKR 28.3 billion since its launch.

Speaking about the partnership, CEO Bank Alfalah Mr. Atif Bajwa said, “In these unprecedented times, we are happy to be supporting this effort to uplift our most vulnerable communities. The provision of critical food supplies ensures greater security for our citizens, many of whom are daily-wage workers whose livelihood has been drastically impacted by the spread of the virus. Bank Alfalah takes pride in leading the way forward with empathy and compassion. This partnership represents our commitment to Pakistan and our faith in the Government’s mission to keep its citizens protected.”

The Ehsaas Rashan Portal aims to link donors and beneficiaries using the existing database of Ehsaas beneficiaries. Donor organizations undergo rigorous background checks before being admitted into the program, and beneficiaries are also screened before being allowed access to the support. A unique feature of the portal is that it allows donors and beneficiaries to be linked on a geographic basis, enabling organizations to conduct targeted distribution efforts.

In related news, the Government of Pakistan has launched the PM Corona Relief Fund Website to allow easy donations to the program.

Read more: PM Corona Relief Fund Website launched – How to donate.

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Farhan Abro

Hello! My name is Farhan Abro, and I'm based here in Islamabad. My journey in Pakistan's digital media really kicked off when I founded INCPak back in 2012. We built it from the ground up, driven by an entrepreneurial spirit, to be a trusted voice for independent journalism. But while media is a big part of who I am, I'm also shaped by a fascinating mix of other passions. I'm deeply into automotive, which gives me a technical edge, but I also find my artistic expression through landscape photography and music. And I'm always diving into the exciting world of Artificial Intelligence. Bringing all these different worlds together the technical, the creative, the journalistic, and the entrepreneurial—it really colors how I see things and approach every project. It gives me a distinct perspective that I try to bring to everything I share

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2 Comments

  1. adress pyara coloni tun sui theseel sui zlah dera bugti sooba balochistan

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