Huawei, a global telecommunications leader, has recently expanded its presence in the smart car industry via launch of its EV – the New Luxeed S7 Sedan, adapting to the changing tech landscape and the growing electric vehicle (EV) market. This strategic move involves a collaboration with Changan Automobile, a prominent Chinese car manufacturer, to establish a joint venture exclusively focused on smart vehicles.
This shift represents a notable deviation from Huawei’s traditional telecommunications business, showcasing its determination to diversify amid challenges posed by US sanctions. Huawei’s decision to bring in additional partners such as Seres Group, Chery Automobile, JAC Motors, and BAIC Motor underscores its commitment to this new venture. While these companies may be smaller in China’s extensive automotive landscape, they have played crucial roles in developing new brands in partnership with Huawei.
Huawei’s move is not just about expanding its business portfolio; it reflects a strategic alignment with the rapidly growing EV sector. The competition in China’s EV market is intense, with established players like Tesla and BYD setting high standards. Huawei’s entry, delivering fewer than 100,000 units last year under its Aito brand, indicates a cautious yet optimistic start in this segment.
Huawei’s Luxeed S7 Sedan
The introduction of the Luxeed S7 sedan, a result of the joint venture with Chery, showcases Huawei’s prowess in integrating smart technology with automotive design. Priced competitively against Tesla’s Model S at RMB 249,800 ($35000), the S7 has already generated significant consumer interest, suggesting potential success for Huawei’s venture into the smart car industry.
The car showcases Huawei’s cutting-edge technologies, including semi-autonomous driving software, a proprietary operating system designed for infotainment, and Tuling—a sophisticated chassis equipped with adaptive air suspension and torque vectoring to elevate both handling and comfort.
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