Apple’s Vision Pro headset garnered impressive pre-order sales, estimated between 160,000 and 180,000 units by analyst Ming-Chi Kuo. However, prospective buyers hoping to access major streaming platforms like Netflix, YouTube, and Spotify on the device will be disappointed as these platforms are holding off on development of a dedicated app.
According to Netflix co-CEO Greg Peters, Netflix currently deems the user base of the Vision Pro too small to justify the resources needed for app development. While discussions with Apple persist, Peters hinted at a future possibility depending on the VR market’s evolution.
Netflix isn’t alone in abstaining from initial Vision Pro app development. Both YouTube and Spotify have also refrained from creating dedicated apps, although their services can be accessed through the headset’s web browser. In contrast, Apple TV+ is embracing the VR landscape with “Apple Immersive Video,” featuring 180° 3D footage in 8K resolution with Spatial Audio.
Although Netflix has prior VR experience, having launched a VR app in 2015 and produced a 360° video for “Stranger Things,” integration with the Vision Pro seems unlikely in the near term. Nevertheless, the door remains open for future collaboration.
The absence of major streaming apps highlights the challenges facing VR adoption and the cautious approach of content providers. As the VR market matures, potential partnerships and app developments may shape the future landscape of immersive entertainment on platforms like the Vision Pro.
