WhatsApp has recently enhanced its Channels feature, offering improved connectivity between brands, celebrities, and public figures with their audience. Introduced in late 2023, Channels enables these users to send direct messages to their followers. Meta’s CEO, Mark Zuckerberg, announced four exciting new features for WhatsApp Channels.
Admins can now send voice messages, allowing for quick updates, behind-the-scenes sharing, and direct engagement with followers. The addition of polls provides a convenient way for admins to gather opinions on various topics, enhancing interaction. Another significant change allows Channels to have multiple admins, particularly beneficial for large organizations or brands requiring active channel management and quick response to messages.
A notable update is the capability for followers to share interesting Channel updates on their own WhatsApp Status, expanding the potential audience reach. These features, no longer in the testing phase, will soon be available to all users, although the exact release date is unspecified.
These enhancements signify WhatsApp’s commitment to creating a more engaging and interactive experience for both admins and followers. With the inclusion of voice messages, polls, multiple admins, and follower-driven updates, WhatsApp is taking strides to enhance how users connect and share content on the platform.
