TOKYO (Reuters) – Uber Technologies Inc Chief Executive Officer Dara Khosrowshahi said on Tuesday he can see commercialization of the Uber Air flying taxi service happening within five to 10 years.

Dara Khosrowshahi, Chief Executive Officer of Uber Technologies, looks on as he attends the World Economic Forum (WEF) annual meeting in Davos, Switzerland, January 23, 2018. 

The U.S. ride-hailing app maker has said it expects flying vehicles to eventually become an affordable method of mass transportation.

Khosrowshahi was speaking at an investor forum in Tokyo on his first visit to Asia as Uber CEO.

Ride-hailing firms such as Uber see populous Japan as a potentially lucrative market and are pressing regulators to ease stringent rules governing the taxi industry.

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