Netflix is making big changes as it plans discontinue its Basic plan starting with Canada and the UK. The Basic Plan has already been discontinued for new users since last summer, but still being used by existing subscribers. However, Netflix soon plans to end the Basic Plan entirely starting with the UK and Canada.
This move is an indication of Netflix’s shift in priority toward ad-supported content, with ad-based subscriptions growing by 70% quarter over the quarter and contributing to 40% of all new sign-ups in the relevant markets. After the Basic plan is discontinued, the subscribers will not have many choices and the ad-free experience would be confined to the Standard and Premium plans.
The Standard plan that costs $15.49 per month provides full HD streaming and also enables two devices to work simultaneously. The Premium level, at $22.99 for monthly subscription, improves the pleasure with Ultra HD, streaming on up to six devices and also additional member choices. However, this could be perceived as a lack of options but it is in line with the Netflix’s strategic path. Furthermore, Netflix is spending a lot on compelling content such as Squid Game Season 2, which is set to release in 2024 and a new contract grants the exclusive streaming rights of WWE RAW in 2025.