YouTube has started testing free ad-supported TV channels and the company is currently in talks with various companies to bring TV shows, movies and complete TV channels to the video-streaming platform.
According to a report by The Wall Street Journal, the concept is similar to services like Pluto TV, Roku’s Live TV channels, or the experiences built into TV by some companies like Samsung, which offer a hub that allows viewers to pick what they want to watch.
At the moment, YouTube is in the process to “gauge viewer interest” and it everything goes to plan, the company may ask for a 45% cut of the ad-revenue, which is similar to its deal with all content creators on the platform.
Additionally, the company already offers YouTube TV, a separate online TV service that provides over a hundred TV channels just like your cable or satellite provider.
The Google-owned company has also branched out into the Shorts category to complete with TikTok and it recently started the process of sharing ad-revenue with Shorts Creators by changing the terms and conditions of the YouTube Partner Program.