YouTube Testing Color-Coded Video Feeds

YouTube is testing a novel feature that transforms the browsing experience by curating videos based on color. This experimental feature prompts users on select Android and iOS devices to choose a color theme for their video feed, creating red, blue, and green feeds. Currently in the testing phase, this unique concept adds a visually engaging element to the homepage, with the selected color appearing alongside the regular video mix.

The experiment is confirmed by YouTube’s Allison Toh but remains limited to a small group of users. The chosen color contributes a splash to the homepage without overwhelming the existing feed. The selection of videos for each color filter appears to be based on dominant colors in thumbnails or possibly the video content itself.

Beyond its quirkiness, the experiment aligns with the broader marketing strategy of color harmony, prevalent in various industries. YouTube’s color feeds may not only provide a visually appealing sequence but also serve as a tool to understand user color preferences, offering insights beyond content choices. As the experiment progresses, it raises questions about how color influences content consumption and whether YouTube will extend this feature to all users in the future.