The Taiwanese smartphone maker, HTC, which was a very prominent figure in the smartphone industry has been rather silent the past couple of years, however, HTC is now planning on making a comeback with a release of a flagship smartphone in April 2022.
According to a recent statement by HTC General Manager for the Asia-Pacific Region, HTC plans to launch a new high-end smartphone in April and the device is also going to feature metaverse functionalities. This will be the first time in years that HTC will start expanding its products globally after limiting itself to select markets with low-end smartphones.
HTC had previously sold off majority of its smartphone development to Google and this will be company’s first high-end smartphone in years as HTC makes a comeback to the global smartphone market and take on key players like Apple, Samsung and Xiaomi.
According to Charles Huang, who manages the Asian markets for HTC, the company plans to integrate some metaverse features in its upcoming high-end smartphone, which will be introduced with the aim to appeal to customers who want to use it for VR and AR applications. These metaverse features will be integrated into the company’s own metaverse platform called Viveverse.
HTC has been known to release smartphones with certain unique features such as the HTC EVO 3D, which was very a popular device capable of viewing 3D content and the company seems to be following the same logic as it will be targeting a certain niche of customers with interest in VR and AR applications.
However, there are no further details available regarding the upcoming high-end HTC phone, but we can expect the company to feature the latest and greatest offerings from Snapdragon along with a high refresh rate display, fast charging and a high-end camera setup in order to take on competition.
According to HTC co-founder and now CEO Cher Wang, HTC plans to invest in the virtual reality product market on a larger scale, He added that the company has been focused on B2B sector as it seeks to open up the enterprise market with meetings, conferences, and shopping solutions.
Read more: Samsung Caught Slowing Down Older Galaxy Phones.
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