POCO becomes an independent brand separate from Xiaomi

An announcement was made by the CEO of Xiaomi in India, Manu Kumar Jain where he said that the sub-brand of Xiaomi, POCO will now be become an independent brand.

Poco independent brand xiaomi
POCO becomes an independent brand.

He made the announcement via Twitter saying that POCO has grown into its own identity and that it was time the sub-brand started operating on its own independent from the Xiaomi brand.

POCO was introduced as a sub-brand of Xiaomi back in 2018 with the launch of their first phone, the POCO F1 that was a huge success all around.

Read more: Xiaomi Mi Band 5 may have these added features.

The reason Xiaomi created POCO was to compete against flagship phones by launching high-end smartphones but doing all of that while keeping the price of the phone, pocket friendly.

This is exactly what the company did with the launch of the POCO F1 with a price tag of under $400 and the specifications included Qualcomm Snapdragon 845 (the flagship SoC by Qualcomm at the time) and 6GB RAM.

These specs were almost specifically found in flagship phones by Samsung or Oppo that were more than twice the price.

Jain, however did not reveal any more details about this move and did not mention of even hint about the successor of the POCO F1 which is now long over due and fans are eagerly waiting for it.

Currently there are reports of a phone by the name of POCO X2 that was seen in a listing on the Geekbench site. According to the listing the phone is said to have 8GB of RAM and comes with a Qualcomm processor at 1.8GHz although the exact processor was not mentioned by name.

The details weren’t much but if its anything like the previous model then we can expect a flagship processor in the device. However, at this point there is no official news on the device.

Read more: Xiaomi Poco X2 spotted on Geekbench with 8GB RAM.

Read more: 50% Price increase for Apple App Store purchases in Pakistan.

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