Belgian Trade Delegation meets Pakistan Fashion Design Council (PFDC)

A Trade delegation from Belgium led by Pascale Delcomminette,CEO, Wallonia Export-Investment Agency (AWEX) visited Pakistan Fashion DesignCouncil (PFDC) to explore opportunities for promoting bilateral trade and economic relations between Pakistan and Belgium.

The delegation was representing promotion of foreign trade and foreign investments for Belgium in the foreign Fashion andDesign market. The delegation held a meeting with Chairperson PFDC, Mrs. SehyrSaigol, Mr. Saad Ali, CEO of PFDC, Mr. Kamiar Rokni, Spokesperson PFDC, and Mr.Azfar Hassan of Matrix Sourcing and Board member PFDC, along with a few curatedPakistani designers to explore various areas in the fashion market that offered good potential for business collaboration between the apparel sectors of Pakistan and Belgium.

The delegation were presented with the works of over 80 designers stocking at PFDC, followed by a presentation from Chapter2 by Khaadi, The House of Kamiar Rokni, Lulusar of Matrix Sourcing, Jeem byHamza Bukhari, Hussain Rehar, Republic by Omer Farooq, Saniya Maskatiya, NidaAzwer, Hira Ali, Saira*Shakira, and Aura Jewels by Mariya Suhail.

The presentations put forward by designers showed that Pakistan has extreme potential to boost exports with its value added goods. There is synergy between craft, design, and production quality, as designers have added that element of design into time-honored crafts to upgrade them into unique and globally competitive value added products. These products have enabled our local designers to not only generate business in the local market but also to expand rapidly into foreign markets.

After the presentation, the delegates assured that AWEX would work closely with PFDC to explore all untapped areas of bilateral collaboration between Pakistan and Belgium for achieving mutually beneficial outcomes for both countries.

About PFDC

Established in September 2006 under Section 42 of The Companies Ordinance Act, 1984, the Pakistan Fashion Design Council (PFDC) is a non-profit, self generating organization. The Council acts as a mouthpiece for the industry, representing and promoting Pakistani designers at all levels, domestic and international. The PFDC’s mission is to accord a corporate status to Pakistan’s fashion and design industry, providing an umbrella platform for upcoming, existing, and established fashion/design and value added brands.In accordance with international standards and norms, PFDC organizes two trade fairs; one in spring focused on prêt, PFDC Sunsilk Fashion Week, and one in fall focused on bridal wear, PFDC L’Oreal Bridal Week. PFDC